Adam Werbach, our good friend and Chief Sustainability Officer for Saatchi & Saatchi has allowed us to repost his recent article for The Atlantic in which he discusses how WWF's Climate Savers program is helping companies support critical climate change legislation – particularly as pressure mounts to defeat Proposition 23 here in California.
Note also that today California-based Levi Strauss & Co., eBay Inc., Symantec, Clif Bar, and The North Face – all internationally known brands – today urged voters to reject the Proposition 23 ballot initiative saying the ballot measure will cost jobs, investment, and risk California’s market lead in the Clean Economy.
The Portuguese cork industry, backed by the Portuguese government, is undertaking an American-style campaign with a green twist. The campaign promotes cork by playing up what are proclaimed as its significant advantages over alternatives on environmental and sustainability grounds. Actually, “twist” might be the wrong word, because the campaign seeks to encourage wineries to use cork stoppers rather than aluminum twist-off caps or stoppers made of plastic and other synthetic materials. The campaign includes advertising, public relations, a Web site, events and a presence in social media like Facebook and Twitter. [...]