Our good friends at The Trust For Public Land recently shared with us this TED Talk by Dan Pollotta, author of “Uncharitable.” It’s important viewing for anyone who cares about the future of pro-social marketing, and by extension our future in general. It addresses the proverbial elephant in the room – how we as a society regularly put non-profit organizations at a severe competitive disadvantage at the very time we need them to solve large-scale social problems [...]
On June 18, WWF, CDP, together with McKinsey & Co, released a landmark report describing how companies can increase resiliency, ROI, and profits by curbing carbon emissions. Entitled The 3% Solution: Driving Profits Through Carbon Reduction, the report provides a sector-specific roadmap for how companies can cut emissions by three percent or betterand capture annual cost savings of $190 billion in 2020 alone. [...]
If it’s early June, it must be the Sustainable Brands conference. Citizen has worked closely with the SB team since the conference’s inception in 2007, helping them design their brand identity materials to assisting in overall creative direction for each of the annual events. And it’s been remarkable to see the rise in popularity these past years – from some 150 attendees in New Orleans shortly after Katrina, to 1500 attendees expected to converge this week on San Diego’s Mission Bay. [...]
My daughter Shannon first introduced me to the term “tragedy of the commons” after she heard it in an undergrad economics course. I may have missed the concept myself in college but I didn’t miss its relevance to the major challenges that confront us today. From oil spills to loose nukes to global warming, there are some problems so big that they transcend borders, so seemingly intractable that they invite paralysis. They’re everybody’s problem, so they wind up being nobody’s problem.
This past week, Citizen and the Texas Association Agaisnst Sexual Assault (TAASA) lauched our Break the Box campaign encouraging Texans to pledge against sexual violence by speaking out against gender stereotypes.
Today is International Women's Day and in celebration, join women from around the world and share your perceptions and self expressions through a video, tweet, written story or photo. What do you see when you look in the mirror? The Citizen team is excited to see the What I See Project launch live and kick started at the Science Museum in Kensington, London as an exhibit welcoming women to explore and share on the website.