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Ads Urge Wineries to Stick a Cork in It
The Portuguese cork industry, backed by the Portuguese government, is undertaking an American-style campaign with a green twist. The campaign promotes cork by playing up what are proclaimed as its significant advantages over alternatives on environmental and sustainability grounds. Actually, “twist” might be the wrong word, because the campaign seeks to encourage wineries to use cork stoppers rather than aluminum twist-off caps or stoppers made of plastic and other synthetic materials. The campaign includes advertising, public relations, a Web site, events and a presence in social media like Facebook and Twitter. [...]
Werbach: Why Big Business Is Defending California’s Climate Regulations
Adam Werbach, our good friend and Chief Sustainability Officer for Saatchi & Saatchi has allowed us to repost his recent article for The Atlantic in which he discusses how WWF's Climate Savers program is helping companies support critical climate change legislation – particularly as pressure mounts to defeat Proposition 23 here in California.
Note also that today California-based Levi Strauss & Co., eBay Inc., Symantec, Clif Bar, and The North Face – all internationally known brands – today urged voters to reject the Proposition 23 ballot initiative saying the ballot measure will cost jobs, investment, and risk California’s market lead in the Clean Economy.
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Quantifying the groove: Lennon spirit of activism lives on
The Beacon Theatre in New York City lit up with the universal spirit of music and social activism for the 30th Annual John Lennon Tribute – marking what would be his 70th birthday – bringing together some twenty artists to benefit Citizen’s client, The Playing For Change Foundation, selected by Yoko Ono and Theatre Within. [...]
The Games We Play
Today marks the announcement of the Green Sports Alliance (GSA) – an unprecedented coalition of professional sports leagues, teams and sporting venues committed to reduce their impact on the environment. It represents the first time that teams from Major League Baseball, NFL, NBA, WNBA, NHL, and Major League Soccer have collaborated on a common environmental agenda. [...]
Major League Baseball Teams Up with NRDC in PSA
This year the Major League Baseball postseason will not only culminate in the reign of a new World Champion but all stadiums hosting postseason and World Series games will also broadcast an NRDC Public Service Announcement about the League’s landmark commitment to the environment. [...]
The Common Good Economy
My daughter Shannon first introduced me to the term “tragedy of the commons” after she heard it in an undergrad economics course. I may have missed the concept myself in college but I didn’t miss its relevance to the major challenges that confront us today. From oil spills to loose nukes to global warming, there are some problems so big that they transcend borders, so seemingly intractable that they invite paralysis. They’re everybody’s problem, so they wind up being nobody’s problem.
Humankind’s next great evolutionary challenge, it seems to me, is to recognize and put in place rational responses to avoid such “tragedy of the commons” before the tragedy part is a foregone conclusion.
This challenge goes straight to the heart of our free enterprise/free market economy. We can debate endlessly about just how free our free market system actually is, but it’s fair to say that in recent years, some corporations have freely pursued short-term profits with little to no regard for the long-term public interest. For them, rules and regulations of any kind represent annoying bureaucratic speedbumps, to openly mocked and scorned. In hindsight, it would seem that BP, Goldman Sachs, and the like may have run a little too “free.” [...]
The Power of C
As we begin 2012, the power of Citizens are on the rise. From Consumer purchases to Candidates to a whole range of local and global Causes, underestimate its potential at your own peril.
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