City of San Francisco

SF Promotes Healthy Habits

SF Environment - Zero Waste Campaign
San Francisco is rolling out a new recycling system over the next years. Citizen created a campaign to target specific zip codes where the rollout is happening with a multi-cultural approach to bring greater awareness to the bin/system change. For Phase 1, Citizen targeted the English and Chinese speaking audience and designed culturally relevant in-language creative with a mix of OOH and geo-fenced paid digital/social media.  Results: Over 21 MM impressions in the Richmond and Sunset.

SFHSS - Wellbeing
Play Your Way is a new physical activity campaign and 30 Day challenge for City and Country of SF employees designed by Citizen.  Results: 62% reported it created a habit of moving more.
 Eat Better, Feel Better is a nutrition campaign and challenge to promote eating more fruits and vegetables. Citizen designed all the print, digital, and web media.  Results: 72% reported an increase in eating at least 3 servings of fruits & vegetable/day.
Live, Feel, Be Better Every Day 2018 – Our new Heart Health campaign raises awareness of heart risk indicators and promotes healthy behavior.
 Recharge – Our new relaxation-focused campaign encourages SFHSS members to reduce stress by adopting breathing or stretching exercises at work.
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