Mezzetta, a leading brand of pasta sauces and specialty foods, based in the Napa Valley, chose Citizen to develop a brand new web experience and national print campaign to bring their mission of healthy, flavorful eating to life. The new site features healthy recipes, tips, pairings and more inspired by the Mediterranean diet. To engage users to explore hundreds of tasteful ways to add lift to everyday meals, the site also provides social media tools to make it easy to share those inspirations and buy related products through a robust e-commerce platform.
Powered by Facebook, the Picture Perfect Pizza Contest social contest asked people to upload their unique pizza creations sparked by Mezzetta foods. Both Picture Perfect Pizza and Make That Sandwich contests helped trigger online participation and traffic including a significant increase in Facebook fans and interactions.