Deforestation is responsible for more global greenhouse gas emissions than the entire global transportation sector combined. Citizen developed Stand For Trees as a first-of-its kind campaign platform that uses the power of social media and crowdfunding to enable individuals to take real and effective action to reduce deforestation and curb climate change. Supported by Code REDD and USAID, Citizen developed an innovative mobile web solution where individuals can purchase ‘Stand For Trees Certificates’ – high-quality carbon credits – to help communities protect endangered forests, wildlife habitat, and support sustainable livelihoods.
During Earth Week 2015, WW and Stand for Trees debuted the video “Dear Future Generations: Sorry" in collaboration with Prince Ea. It has since received over 60M views and activated individuals with 30,000+ tons (and growing) of carbon reductions purchased enabling the protection of thousands of acres of primary forests and benefiting hundreds of thousands of people in rural forest communities.