The United Nations enlisted Citizen to help promote their 2009 Stand Up Against Poverty program, which broke the Guinness World Record for largest mobilization of people for a single cause. 173,045,325 people participated in the Stand Up event worldwide. The Citizen team helped the UN develop a powerful online platform, and created the tools to unite these disparate groups through online event registration and Google map geo-location. We also gave them the ability to download materials to promote their event, and developed an interactive “poster creator” from which they could make and print their own fliers.
Throughout the three-day event, the site was updated with media and news from events occurring around the world, as well as the growing participant count. We also launched an embeddable widget from which users could virtually "stand up" and be counted from a site or blog. Citizen’s relationship with the UN and Stand Up will continue during 2010; we we plan to introduce even more interactive features and media components to this year’s event to create an even greater collective voice from all continents.