It’s all about team. And ours is composed of an experienced and eclectic mix of talent that ranges from advertising & advocacy to interactive design & social media. Three senior partners, with fifty years of collective marketing experience working with Fortune 500 brands, start-ups, and innovative nonprofits, anchor Citizen. We don’t believe in “one size fits all.”  We surround each client with project-specific teams in order to deliver the right skills and experience for every job. 






Advertising, Design, Film

Citizen Tops Clutch Annual List

Apr 30 /
by Kimmie Champlin,


No job openings at this time.

  • photo of Robin Raj

    Robin Raj

    founder & executive creative director

    As an award-winning creative director and copywriter, Robin has contributed to some of the world’s best-known brands for three decades. Today, Robin leads Citizen Group, building ‘citizen brands’ and developing purpose-driven campaigns and pro-social initiatives for clients such as AT&T, Amnesty International, Cisco WebEx, Driscoll’s Berries, McKesson/Health Mart, Major League Baseball, Pabst Brewing Co, Rock the Vote, NRDC, NRG Energy, SF Dept of Environment, Super Bowl 50, The Trust For Public Land, USA Network/NBC Universal, United Nations, University of California, Walmart (sustainability initiative), and WWF Climate Savers.  
    Robin has been a leader in using the power of media to advance CSR and sustainability goals for companies and organizations. His work helped give rise to the Green Sports movement through his defining work with NRDC, Major League Baseball, NHL, NBA, and Philadelphia Eagles. He currently serves as a board member of the Green Sports Alliance, a brand advisor to Sustainable Brands, and is a member of the University of California Climate Change Communications Working Group. Past credits include the “Imagine” and “Instant Karma” global campaigns for Amnesty International, based on the songs of John Lennon, and his work at Chiat/Day in the 1980s, where he created the NYNEX Yellow Pages "Human Cartoons" campaign, voted one of Adweek’s 25 Greatest Ad Campaigns. Robin previously founded Collaborate, where he developed campaigns for Gore-Tex, Logitech, and Sierra Club, and before that, Coca-Cola, Microsoft, General Motors, Guinness, Mastercard, PBS, and Virgin Records. He began his career at Hal Riney & Partners and Foote Cone Belding/SF, creating campaigns for AT&T, Blitz-Weinhard Brewery, Levi’s, Coors, Gallo, and VISA. In 1990, Robin was named to AdWeek's Creative All-Stars List. 
  • photo of Kelly Konis

    Kelly Konis

    director of media & partnerships

    Kelly was an early member of Citizen Group and merges the disciplines of Media, Account Planning, and Analytics to lead brands forward with innovative ways to motivate consumers and drive businesses. Kelly got her start in the media at Ammirati & Puris in New York. She has run many global accounts and has held international posts in Toronto and Bangkok before moving to San Francisco. She served as Media Director at Foote Cone & Belding, McCann Erickson, and Carat; as Marketing Director for Visit Napa Valley and Business 2.0.; and a Media Strategist for variety of clients such as BMW, Clos du Bois, Four Seasons, Logitech, Microsoft, MontBlanc, Old Navy, Seagate, UPS, as well as numerous NGOs and start-ups. Kelly also has developed ‘green marketing plans’ for many clients including the San Francisco Department of the Environment.  Kelly serves on the board of the International Advertising Association (IAA) in San Francisco and has spoken at many events including the American Marketing Association (AMA) and the American Association of Advertising Agencies (AAAA). Originally from Texas, Kelly attended the University of Texas and still hasn’t lost her southern accent.

  • photo of Chris Freire

    Chris Freire

    associate creative director, senior art director/designer

    Chris has spent his career using the power of design and visualization to create connections between clients and their audiences. As an Art Director and Designer in the Bay Area, he has worked on projects ranging from brand/identity development to broadcast development and fully integrated campaigns that span print and digital realms. He enjoys the process of solving communication challenges, visually and experientially. He has worked with clients spanning many industries from consumer goods and services, to financial services, healthcare, and technology including Levi’s, Coca Cola, Visa International, Amnesty International, Fractal Analytics, Texans Credit Union, The National Association of Manufacturers, and Bonny Doon Vineyards. He has worked with a number of different San Francisco agencies at a senior level including Collaborate, Highway One, Gardner Geary Coll, Recreation SF, and Foundry. Chris graduated from Long Beach State University, with a BFA in Visual Communication Design and a minor in Marketing.
  • photo of Erik Shute

    Erik Shute

    videographer & producer

    Erik is an accomplished creative producer and videographer who resides in Los Angeles.  After studying journalism and digital media, he has worked in startup environments and large studio productions. Through his work with Citizen Group, Erik continues to focus on visual storytelling with an emphasis in documentary storytelling and social impact. Previous clients include Spotify, Crooked Media, Safe Clean Water Los Angeles, Amnesty International, Destination Career Academy, and Ring.  When not behind the camera, you can find him experimenting with recording music in his Silverlake studio.

  • photo of Tu Vu

    Tu Vu

    copywriter & director of interactive


    Tu is an award-winning copywriter and digital leader that’s been with the agency since the beginning. At Citizen, Tu has spearheaded digital campaign development and creative throughout his seven years with the agency, helping Citizen earn such accolades as two Webby Awards, a Communication Arts Award, four Internet Advertising Competition Awards, and a Guinness World Record. He has also developed other digital experiences for clients including United Nations, Amnesty International, Cisco WebEx, Mezzetta Foods, Pabst Brewing Company, Portuguese Cork Association, USA Network, AT&T, and the University of California. Previously, Tu worked at Yahoo's Brand Creative Group, working on an array of interactive and general brand work. He's also been a creative at Swirl, Time Advertising, School of Thought, Collaborate and Ticketmaster working on such clients as Franklin Templeton Investments, Gamespot, Panda Express, Ticketetweb, Millman Investing, and Tu received his masters at the Academy of Art University where he currently teaches Campaign Development and other graduate level courses. A current member of the International Academy of Digital Arts and Sciences, Tu has been a judge for the prestigious Webby awards four years running. 

  • photo of Shoshana Romer

    Shoshana Romer

    account supervisor

    Shoshana brings nearly a decade of experience working at the intersection of food and fashion sustainability, harnessing her strong relationship-building skills and an intuitive sense of the marketplace. Most recently Shoshana worked for a natural products marketing and communications agency where she managed marketing campaigns for emerging sustainable food brands as well as organized community-wide events. Before obtaining a Masters in Food Systems from NYU, where her research focused on market-based solutions to the ever-increasing challenges of today’s food industry and how packaging communicates transparency to its target consumer, Shoshana spent four years as the Director of Sales of a boutique design company specializing in luxury home textiles from India, inspired by a deep connection to all aspects of highly detailed and refined Indian design and culture. Shoshana has devoted her career to aligning her passion for design of all kinds and sustainability, and her belief that the story and people behind a product is as important as the product itself.

  • photo of David Cumpton

    David Cumpton

    partner, director of strategy & account management


    With over 20 years of agency experience, David oversees strategic and account management related activities for all Citizen clients. Since joining the Citizen team in 2007, David has lead the agency’s efforts for Amnesty International, University of California, and development of social action plan focused on promoting tolerance and diversity for USA Network. David has worked on a wide variety of client categories and maintains a strong strategic focus and dedication to building lasting relationships.


    Previously, David was Chief Strategist and head of account management at Maiden Lane in San Francisco for six years, overseeing that agency’s involvement with all of their clients. Before that, David was Director of Client Service for Katsin/Loeb, also in San Francisco, where he spearheaded activities for a number of brands, most notable, Fireman’s Fund Insurance Group, an account relationship he managed personally for 5+ years. Before moving to San Francisco in 1998, David was vp/group account director at Cole & Weber in Seattle where he oversaw specific account activity for Westin Hotels and Resorts, primarily directing activities for The Westin’s of Canada and system-wide new product launches; and Pyramid Ales and Lagers.

  • photo of Tyler Wagner

    Tyler Wagner

    strategic activation lead

    Tyler is a brand and communications professional specializing in advancing brand purpose, social impact, and brand activations. Over his 15-year career, he’s tackled strategic marketing and communications challenges for a diverse range of clients including Qualcomm, Interface, VMWare, Sempra Energy, Hammermill, NextEra Energy, Southern California Edison, AMN Healthcare, NuVasive, PCH Intl., and Josie Maran Cosmetics. Tyler also has extensive experience working with community-based organizations to drive social impact, having served as the Executive Director of Barrio Logan College Institute, an award-winning college prep program serving students and families in one of San Diego’s most economically and educationally disadvantaged communities, and as Manager of Business & Community Relations for Community Health Improvement Partners, a San Diego-based community health coalition. Tyler has been recognized as an Emerging Leader by the Fieldstone Leadership Network for his service to San Diego communities.  Tyler has played a central role on more than 20 comprehensive corporate citizenship, sustainability, and CSR reporting projects, including serving as the strategic lead for five years for Southwest Airlines’ award-winning annual integrated citizenship report: the “One Report,” and refreshing a consumer-facing responsible drinking platform for the world’s third-largest spirits company, Beam Suntory. 
  • photo of Kirsten Kjeldsen

    Kirsten Kjeldsen

    senior art director/graphic designer

    Kirsten brings her bright, elegant and refined sense of visual aesthetic to the Citizen team. She has worked on an array of design projects from print, packaging, identity, web design, illustration and photography.  Since joining Citizen, Kirsten has spearheaded design work for a range of clients including Amnesty International, Cisco WebEx, Cancer Prevention Institute of California, Lonesome George, San Francisco School Alliance, Save Our Species (SOS) Mighty Leaf Tea, Mezzetta Foods, and World Wildlife Fund to name but several.  Kirsten graduated from the Academy of Art University where she received her BFA in Graphic Design. Prior to joining the Citizen team, she interned for Williams Sonoma, worked as a photographer’s assistant and provided freelance design for a variety of clients.

  • photo of Jon Bowden

    Jon Bowden


    Project by project, shoot by shoot, Jon has amassed more than twenty years of filmmaking experience in the Bay Area. Jon has directed, produced or edited numerous commercial projects for both broadcast and corporate use. Together with Citizen, he has recently helped create winning projects for Super Bowl 50, Fractal Analytics, and Sustainable Brands. Additional past credits include Apple, San Francisco Giants, eBay, Expedia, Fan Duel, Bay Alarm, and NorCal Honda. As an independent filmmaker, Jon has written, directed and produced short films, pilots and features including, "The Full Picture," winner of the grand prize for best feature at Rhode Island International Film Festival and distributed by Gravitas Ventures. Originally from New Jersey, Jon is an avid skier, and lives a perpetually sleep deprived life in San Francisco with his wife and two young boys.

  • photo of Pauby Widjaja

    Pauby Widjaja

    senior art director/graphic designer

    Pauby is an accomplished Art Director/Designer with nearly a decade of experience in branding, digital and print applications, integrated campaigns, and web design. She worked with a wide variety of clients on projects ranging from branded consumer products and services to pro-social campaigns that drive positive impact. Among them: American Institute of Architecture, Amnesty International, Fractal Analytics, Louisiana Calling, UCSF Benioff Children's Hospital, San Francisco Health Service System, and Sustainable Brands. Pauby’s passion is to use her skills to create meaningful brands and fully integrated campaigns to promote positive and sustainable change.  

  • photo of George Perlov

    George Perlov

    strategic development

    George Perlov is a social marketing and communications consultant based in New York City who helps nonprofit, government and corporate clients improve their impact in addressing a host of social and health-related issues.

    He was previously Executive Vice President for Research and Innovation at the Advertising Council, the largest provider of public service communications campaigns in the United States. In this position he was responsible for advising the planning and research process for the Council’s public service campaigns, monitoring and measuring of donated media, evaluating campaign effectiveness, proprietary research the Council conducts on public service directors and social issues, international issues, as well as special strategic initiatives.

    Prior to Ad Council, he spent over 10 years in the commercial advertising world, in the areas of account management and strategic planning. As a public speaker, he has addressed audiences at the Advertising Research Foundation Conference, the Independent Sector Conference, the Academic Educational Research Association Conference and the National Community Service Conference. He is a two-time recipient of the EFFIE award for effective advertising, awarded by the American Marketing Association. George lived and worked in Japan in his early career days and has traveled to and consulted in over 50 countries worldwide.

  • photo of Jordan Harris

    Jordan Harris

    board member, senior creative advisor


    Jordan has been a long-time leader in sustainability, using the power of popular culture to shape social change. In addition to recently joining Citizen’s senior team, he has served as a board member of Global Green USA since 1997, as well as NatureBridge, a partnership with the U.S. national parks providing environmental education to young people, and on the board of advisors of Dwell magazine. Jordan left the music industry after an illustrious career to pursue his passion for social and environmental change. Jordan co-founded and served as chairman of Virgin Records US and the Work Records label for Sony Music, after serving as SVP of Artist & Repertoire at A&M Records. During these years, Jordan launched the careers of many of the biggest names in music. Jordan has originated many high-profile projects and innovative pro-social solutions. In 1991, he co-founded Rock The Vote to engage young people in the political process by involving the entertainment community in its activities. In 2002, Jordan launched "Green Car to the Red Carpet," organizing high-profile celebrities to take electric and hybrid vehicles to the Academy Awards, bringing national attention to the wisdom and ‘hipness’ of making environmentally responsible choices. In 2005 Jordan co-founded OZOcar, utilizing low emissions hybrid vehicles to create what became New York’s first and largest environmental car service. At Citizen, Jordan is now focusing his attention on the critical issue of our Earth’s most precious resource – our water supply.

  • photo of Amalia Sundberg

    Amalia Sundberg

    engagement manager

    Amalia was born in a bicultural home from Sweden, which sparked her passion for cultural investigation and comparison. Her passion led her to study Social Science at Internationella Engelska Gymnasium in Stockholm and then started her advertising path at Berghs School of Communication. She completed her undergraduate degree from the Academy of Art University in San Francisco majoring in Advertising with a focus in Strategy.

  • photo of Nina Raj

    Nina Raj

    multi-disciplinary designer

    Nina Raj is a multi-disciplinary designer and photographer with a background in mission-driven advertising. Her interests lie at the crossroads of music and social change with a focus on women’s rights and social activism. Previous clients include Google, LA Phil/Hollywood Bowl, United Way, Los Angeles Homeless Services Authority, and New York Public Radio. Her design skills encompass branding, front-end web design, art direction, content creation, layout design, print collateral, photo editing, social media, and more. She is also active working as house photographer for the Bootleg Theater, doing art & construction projects, and sifting through bins to grow her ever-expanding vinyl collection. She graduated from UCLA with a BA in documentary filmmaking and gender studies. 

  • photo of Sarah Flores

    Sarah Flores

    account director

    Sarah began her career orchestrating large-scale public events and parlayed this experience into designing and implementing consumer experiences for brands including Yahoo!, Nintendo, and Google. Most recently, she worked at an experiential marketing agency, MKTG INC, and prior to that she worked on non-traditional marketing campaigns for Isobar North America. Adept at wearing many hats, she has been a community manager for YouTube and Yahoo! online communities and has lead national experiential campaigns for clients including Nintendo and Levi's. She brings enthusiasm and strong commitment to client projects, making sure all project details are attended to while making the process fun along the way. Sarah earned a BA from UC Berkeley in English Literature and Religious Studies. In her free time, she can be found bicycling around San Francisco, or tending to her many succulents. She is passionate about making the world a better place, and is proud to collaborate with Citizen brands who do their part to do the same. 

  • photo of Lily Donovan-Seid

    Lily Donovan-Seid

    graphic designer

    Lily Donovan-Seid is a graphic designer from San Francisco, CA. She studied Visual Communication Design and Diversity at the University of Washington in Seattle. Prior to teaming up with Citizen, she has worked as an intern and contract designer at various design studios and managed her own freelance projects both in the US and Australia. She has passions for type design, marching bands and Argentine tango.